Transactional SMS Disclaimer Examples for Service Messages

Transactional texts require prior express consent (not written consent) under TCPA. This means the consumer must have provided their phone number with the expectation of receiving service-related messages, such as during a purchase or account creation. The higher standard of prior express written consent applies only to marketing messages. However, it is best practice to include opt-out language even in transactional messages.

Transactional texts are messages that facilitate, complete, or confirm a commercial transaction the consumer previously agreed to. Examples include order confirmations, shipping notifications, appointment reminders, payment receipts, account alerts, and two-factor authentication codes. Messages that include promotional content alongside transactional information may be classified as marketing messages, triggering stricter consent requirements.

Adding promotional content to a transactional message can reclassify the entire message as marketing under TCPA, requiring prior express written consent. If you want to include promotions, keep them clearly separate from the transactional content, or better yet, send them as separate marketing messages to subscribers who have given appropriate consent. Mixing promotional and transactional content is a common compliance risk.