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Marketing SMS Disclaimer Examples

Marketing SMS disclaimers are legally required under the Telephone Consumer Protection Act (TCPA) and CTIA guidelines. These templates cover standard promotional messages, loyalty programs, flash sales, and industry-specific marketing texts. Each includes the mandatory opt-out and disclosure language.

5 Marketing SMS Disclaimer Examples

Disclaimers for promotional and marketing text messages.

Standard SMS Marketing Disclaimer

By opting in to text messages, you consent to receive recurring automated marketing messages at the number provided. Consent is not a condition of purchase. Message and data rates may apply. Message frequency varies. Reply STOP to unsubscribe or HELP for assistance. View our privacy policy at /privacy and terms at /terms.

Best for: general SMS marketing campaigns

Promotional SMS with Offer Details

: Thanks for subscribing! You'll receive up to 8 msgs/month with exclusive offers and updates. Msg & data rates may apply. Reply STOP to cancel, HELP for help. Terms: /sms-terms. No purchase necessary. Consent not required for purchase.

Best for: promotional SMS campaigns with defined message frequency

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Flash Sale SMS Disclaimer

SALE ALERT: This promotional message was sent to you because you opted in to marketing texts. Standard message and data rates may apply. This offer is valid for a limited time and subject to availability. Terms and conditions apply — see /terms. To opt out of future messages, reply STOP at any time.

Best for: time-sensitive promotional messages and flash sales

Loyalty Program SMS Disclaimer

Rewards: As a loyalty member, you've opted in to receive exclusive member-only offers via text. Up to 6 msgs/month. Msg & data rates may apply. Rewards points and offers are subject to our loyalty program terms at /loyalty-terms. Reply STOP to leave the text program (your loyalty account remains active). Reply HELP for support.

Best for: retail loyalty programs and membership-based SMS

Real Estate Marketing SMS

: You're receiving this text because you inquired about a property or requested listing alerts. Msg & data rates may apply. Msg frequency varies based on new listings matching your criteria. Property details are subject to change without notice and should be verified independently. Reply STOP to unsubscribe from listing alerts. Reply HELP for assistance. Terms: /sms-terms.

Best for: real estate agents and property listing alert services

Frequently Asked Questions

What must a marketing SMS disclaimer include?+

Under TCPA and CTIA guidelines, marketing SMS messages must include: identification of the business sending the message, disclosure that message and data rates may apply, opt-out instructions (typically Reply STOP), help instructions (Reply HELP), and message frequency disclosure. The initial opt-in message must also state that consent is not a condition of purchase.

What are the penalties for non-compliant marketing SMS?+

TCPA violations can result in statutory damages of $500 per unsolicited text message, increasing to $1,500 per message for willful violations. Class action lawsuits are common and can result in settlements of millions of dollars. The FCC can also impose fines. Individual state consumer protection laws may add additional penalties. TCPA compliance is not optional for SMS marketing.

How often can I send marketing text messages?+

There is no specific legal limit on frequency, but CTIA guidelines require you to disclose the expected message frequency to subscribers. Best practice is to state a specific number (e.g., 'up to 8 msgs/month') and not exceed it. Excessive messaging can lead to carrier filtering, higher opt-out rates, and potential TCPA complaints. Most successful SMS programs send 4-8 messages per month.

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