Video Disclaimer Examples

A video disclaimer is a legal notice added to video content — in the description, as an on-screen graphic, or stated verbally — that limits the creator's liability, discloses affiliate relationships, and clarifies that content is not professional advice. Video disclaimers are used on YouTube, TikTok, online courses, and any video platform where creators share information that viewers might act upon.

FTC disclosure rules require video creators to disclose affiliate relationships and sponsored content in every video where they apply. Beyond FTC requirements, video disclaimers are not universally mandated by law — but they are strongly recommended for any video content covering health, finance, legal, or professional topics. Platform terms of service (YouTube, TikTok) also have their own disclosure requirements for paid partnerships.

Best practice is to include the disclaimer in three places: (1) stated verbally at the beginning of the video, (2) in the video description, and (3) as an on-screen text card at the start. For affiliate disclosures specifically, the FTC requires placement 'before the affiliate link' — meaning in the description above the link, not buried after it.

For affiliate and sponsored content disclosures, yes — the FTC requires disclosure in each individual video or post where a material connection exists. A single disclosure on your channel's 'About' page is not sufficient. For general informational disclaimers (not professional advice, etc.), a standardized template added to every video description is acceptable.

A verbal disclaimer at the start of a video can be effective, but written disclaimers in the description provide stronger legal protection because they are searchable, indexable, and remain visible even if the video is watched without sound. Best practice is to include both a verbal mention and a written disclaimer in the description.